FASHION | Obermain New Concept Store in Mid Valley

Assalamualaikum and hello.

A few weeks back I was invited to the launch of Obermain new concept store in Mid Valley (1st Floor, F-057) , which is inspired by retro and modern industrial decor. I gotta the say the interior is very welcoming, from the choice of fixtures to the choice of colours, everything seems to blend in well together.  Obermain is a German footwear brand but now their products has grown into women's carrywear and small leather goods for men.

Obermain Men Apparel made a debut during the launch, showcasing their first collection comprises of basic t-shirts, men's formal and casual shirts. These designs are targeted to men from the age of 20s to 50s with active lifestyle and urban male. The apparel line range from RM89 up to RM229. Women footwear has reflex-zone-bed technology where it will gently stimulate the feet while wearing the shoes. Selected Obermain shoes has Obermain Active Flex Technology which gives the shoes ultimate bendability. 

The new concept store houses latest men's & women collection :


Rainor  ||  Rugged looking mid-boots that matches well with a gingham flannel shirt and chino pants

Rainor [Brown , RM639]

Clement   ||  Lace-up shoes are more suited for a polished look in crisp white button down shirts and dark denims

Clement [Black, RM569]

Andrew   ||   Calf leather penny loafers that are perfect for skinny jeans

Andrew [RM569]

Cale  ||  Loafers with tassel or lace-up details for that semi-formal function

Cale [RM569]


Blute I and Blute II  ||    Slip-on platform wedges with lovely prints add a feminine touch to casual ensembles

Blute I 

Jude II  ||   Platform wedges, available in black and camel, provide a hippy ‘70s vibe

Jude II

Livana III and Livana IV  ||    Leather sandals are perfect for that summer holiday. They come in options of with or without ankle straps, and in colour variations of blue, red, beige, and brown.

Livana III and Livana IV
Special appearance by Afgan, an Indonesian singer.

A fashion show was held to showcase Obermain latest collection!

For more information on Obermain, please visit :

Thanks for reading!

Till then,




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